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Ehoumaki, Lucky Sushi Rolls. Why Do Japanese People Eat Uncut Sushi Rolls on Setsubun? - YouTube
youtube.com/shorts/Uf9C8ajyilk

> Ehomaki (恵方巻) is a traditional Japanese sushi roll eaten on Setsubun to bring good luck for the year. Setsubun in 2025 is February 2nd.
>
> The name "Ehomaki" means "lucky direction roll." It’s a thick, uncut sushi roll filled with ingredients like egg, cucumber, and seafood.

Ehoumaki, Lucky Sushi Rolls. Why Do Japanese People Eat Uncut Sushi Rolls on Setsubun? - YouTube
youtube.com/shorts/Uf9C8ajyilk

> People eat the whole roll without cutting it, as cutting is believed to "cut off" good fortune. They face the “lucky direction” of the year, which changes annually based on traditional beliefs. For 2025, the lucky direction is “west-southwest, slightly west.” While facing this direction, people eat in silence, making a wish for good luck.

Ehoumaki, Lucky Sushi Rolls. Why Do Japanese People Eat Uncut Sushi Rolls on Setsubun? - YouTube
youtube.com/shorts/Uf9C8ajyilk

> In recent years, there are also Ehomaki-inspired sweets, such as cake rolls and crepes designed to look like traditional Ehomaki.
>
> Shooting date: 2025-02-01, 2025-02-02
> Music: Shogun (from Final Cut Pro Sound Effects)
> Tools: Final Cut Pro 11, Apple Photos (iPhone)